Last updated: 16 June 2025

This Privacy Policy explains how Strike, a brand owned and operated by Overland Brands Limited (“we”, “our”, “us”), collects, uses, discloses, and protects your personal data when you use our website, services, and communicate with us.
We are committed to protecting your privacy and ensuring your rights are upheld under the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and the California Consumer Privacy Act (CCPA/CPRA), where applicable.

Overland Brands Limited
1 Lawfords Wharf, Lyme Street, Camden, London, NW1 0SF
Email: info@strike-footwear.com
We are the data controller responsible for your personal data when you interact with the Strike website or services.

We may collect and process the following categories of
personal data:

• Identity
  Data: Name, date of birth
• Contact
  Data: Email address, phone number, billing/shipping address
• Transaction
  Data: Order details, payment history
• Technical
  Data: IP address, device type, browser, time zone
• Usage
  Data: Page visits, clicks, site navigation patterns
• Marketing
  Data: Preferences, email interactions
• Cookies
  & Analytics: See our Cookie Policy for full details

We collect personal data through:
• Forms on our website (e.g., checkout, contact, email sign-up)
• Orders you place on our website
• Cookies and similar tracking technologies
• Customer service communications
• Integrated third-party platforms (e.g., Klaviyo, Google Analytics, Triple Whale)

We process your personal data under the following lawful bases:
• Contractual necessity – to fulfil orders or respond to service requests
• Consent – for email marketing or non-essential cookies
• Legitimate interests – for internal analytics, business development, fraud prevention
• Legal obligations – where required by law or regulation

We use your data to:
• Fulfil your orders and deliver products
• Communicate with you about your account or orders
• Send marketing updates if you’ve opted in
• Analyse website performance and improve services
• Maintain records for legal, tax and business purposes

We will only send you marketing emails or texts if you have given your explicit consent. You can opt out at any time by:
• Clicking “unsubscribe” in any email
• Emailing us at info@strike-footwear.com

We may share your data with:
• Payment processors and fulfilment providers
• Marketing and analytics platforms such as Google Analytics, Klaviyo, Triple Whale, and Elevar
• Legal or regulatory authorities when required
All third parties are contractually bound to protect your data and act only on our instructions

Some of our partners are based outside the UK/EEA. Where we
transfer your data internationally, we use safeguards such as standard
contractual clauses approved by the UK and EU authorities to ensure your data
remains protected.

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including legal, tax, or reporting requirements.
• Transactional data: kept for up to 7 years for tax and audit compliance
• Marketing data: retained until you withdraw consent or after 24 months of inactivity
• Analytics data: typically retained for 14–38 months (depending on tool)

You have the right to:
• Access your personal data
• Request correction of inaccurate or incomplete data
• Request deletion of your data (“right to be forgotten”)
• Restrict or object to processing
• Withdraw consent at any time
• Request data portability

To exercise any of these rights, contact: info@strike-footwear.com
You may also contact the UK Information Commissioner’s Office (ICO) or your local data protection authority.

If you are a California resident, you have the right to:
• Request to know what personal data we collect and how we use it
• Request deletion of your personal data
• Opt out of the sale or sharing of your personal data (Note: We do not sell your personal data)
• Limit the use of sensitive personal information (Note: We do not collect sensitive personal information for profiling)
To submit a privacy request, email: info@strike-footwear.com.

We may request identity verification before fulfilling your request.

We do not knowingly collect or process data from children under 16. If we discover that personal data has been collected from a child without verified parental consent, we will delete it promptly.

We use cookies and similar technologies to:
• Enable site functionality
• Improve performance and analytics
• Support marketing campaigns
You can manage your cookie preferences via our website's cookie banner or browser settings. Please refer to our Cookie Policy for full details.

We apply appropriate technical and organisational measures to secure your personal data from unauthorised access, loss, misuse or disclosure.
These include SSL encryption, firewalls, secure third-party services, and restricted internal access.

We may update this policy from time to time. If changes are significant, we will notify you by email (if applicable) or through a notice on our website.

If you have any questions about this policy or wish to exercise your rights, please contact:
Overland Brands Limited
1 Lawfords Wharf, Lyme Street, Camden, London, NW1 0SF
Email: info@strike-footwear.com